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Google Business Profile

Turn your Google listing into the first thing homeowners see — and the first place they call.

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Plain English

What is Google Business Profile?

When you search for a local business on Google, the map with 3 business listings is called the "Local 3-Pack." Those three listings get the most clicks of anything on the page — more than ads, more than organic results. Your Google Business Profile (formerly Google My Business) is what controls whether you appear there.

A Google Business Profile is a free listing that shows your business name, address, phone number, hours, photos, services, and reviews directly in Google search results. When it's properly set up and optimized, it's often the first thing a potential customer sees — before they even visit your website.

Most masonry companies have a GBP that's half-filled, uses the wrong categories, and hasn't had a photo added in years. That's a missed opportunity. We turn yours into a lead-generating asset.

Why It Matters

Why Masonry Companies Need This

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The Map Pack Gets All the Clicks
Studies show the Local 3-Pack captures over 40% of all clicks on local search results pages. If you're not in it, you're invisible to most mobile searchers.
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Reviews Drive Decisions
Homeowners trust other homeowners. A GBP with 40 five-star reviews beats a competitor with 4 — every time. We help you build a review strategy that works.
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It's Often Underutilized
Most masonry contractors have a basic GBP with minimal info. A fully optimized profile with photos, services, posts, and Q&As stands out dramatically in your market.
Deliverables

What's Included with Hennster Consulting

  • →Full GBP setup or audit and optimization
  • →Category selection (primary and secondary)
  • →Service area configuration
  • →All services listed with descriptions
  • →Photo strategy and upload (interior, exterior, project photos)
  • →Business description written for search + conversions
  • →Monthly GBP posts (updates, offers, project showcases)
  • →Q&A section populated with common questions
  • →Review response templates and strategy
  • →Monthly GBP performance report (views, calls, clicks)
Investment

Pricing

GBP Management
From $200/mo

Google Business Profile management starts at $200/month for monthly maintenance and posting. Initial setup and optimization is a one-time $299 fee if starting from scratch. Included in the Growth and Domination retainer packages.

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FAQ

Google Business Profile — Common Questions

It's your free business listing on Google that appears in Maps and local search results. An optimized GBP is one of the most important factors for appearing in the local 3-Pack.

The Google 3-Pack is the box of three local business listings that appears at the top of Google search results for local searches. Appearing there dramatically increases calls and leads.

We optimize your business categories, description, service list, photos, Q&A section, and post schedule — plus build a review generation strategy to increase your star rating and review count.

Extremely important. Businesses with more high-quality reviews rank higher in the map pack and convert more visitors into callers. We help you build a consistent review generation system.

No. As a service-area business, you can hide your address and set your service area by city or zip code. We configure this correctly so Google understands your coverage area.

We post weekly updates including project photos, offers, and service spotlights to keep your profile active — which signals to Google that your business is engaged and current.

Ready to Grow Your Masonry Business?

Get a free strategy call. No pressure, no jargon — just a clear plan for your market.

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